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Cisnero and Nakayama’s article (2015) emphasizes on how social media and the ideologies of “new” and “old” racism influence public discourses of race. If “old” racism stresses on the difference in biological and cultural essentialism, “new” or “color-blind” racism suggests indirect racial division by removing the significance of race. New media culture has shifted the norms of intercultural communication and cultural logics of race into a classification and hierarchy based on subcultures. Instead of analyzing the concepts of racism through the lens of mass media, this blog post will adopt the feature of tastes and aesthetics as a reflection of subculture divisions existed in digital environments.