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| Image Source: Clique Media Group/Dash Hudson |
The Internet, or especially social media, has integrated virtual communication into almost everyone’s ordinary life. Technology not only allows individuals to communicate instantly with one another but also allows these online participants to build a vibrant range of spreadable content on the public platform. According to Jenkins, the involvement of creating and circulating content amongst online users is expressed as participatory culture. Jenkins believes that participatory culture on the media offers an equal environment for content creators and users to meaningfully produce and consume new ideas. Nonetheless, Fuchs criticizes that Jenkins’ culturalistic understanding of participation does not clearly address the aspects of participatory democracy and ownership rights. This blog post explores Jenkins and Fuchs’ notions on how individuals’ interaction on social media influences the creation of content and participatory culture.
